Three major development trends of China's furniture industry
2011-07-05

Throughout the last decade, the Chinese furniture industry has experienced a rapid development period. In the next 5 to 10 years, the international furniture industry in the context of the transfer, the Chinese furniture industry will enter a second period of rapid development. Promote the progress of modern technology, the increasing scale of furniture production, dramatic changes in cost and price will quickly break the original competition; the introduction of automated production line must increase the investment in fixed assets, will inevitably reduce labor costs and productivity; large-scale production and standardization production possible. In the new stage of industrial development, competition in the furniture industry, upgrades will become inevitable. The face of fierce competition, China's furniture industry should take what kind of sustainable development? This is a great concern to our industry strategic issues. the Chinese furniture industry in the next five to ten years experience of large scale must integrate a wide range of industries, a large number of small and medium enterprises will be eliminated, companies will rely on a small number of outstanding brand, quality, service and scale in the industry come to the fore, the future will be in the fine Chinese furniture industry, scale, brand three directions. Fine: the furniture industry is the traditional manufacturing industry, less demanding on technology, the economy has lagged behind the private sector in areas carpenter still plays the leading role of furniture. Many furniture companies from this workshop-style furniture, and then gradually expand the scale of additional machinery and equipment. It is precisely because in such a way, part of the furniture industry is very extensive in the management. Extensive management, led to specific, operational and execution is not strong, corporate structure and functions of the location can not be reasonably clear, more levels of management, management efficiency is very low. Competition in the furniture industry to compete in the details, nuances highlight the effort. Details of the quality details reflect the quality, the details show differences in the details determine the success or failure. Value lies in the details of valuable creative, so unique. In modern society, people want more and more, fine furniture market stress management, the details can often reflect the company's professional standards, highlighting the inherent quality of the business, and improving product quality. Scale: Looking at China's furniture industry, we gathered in a region increasingly obvious that the same time, we also found that the Chinese furniture industry is still based on small and medium enterprises as the mainstay of the industry. Industry concentration is very low, there is no one more than 1% share of the enterprise market, only a handful of large furniture companies in the country. This is the side of the double-edged sword. Advantage of the furniture industry with industry development opportunities through the good, sailing, breathe forward. However, those of poor management, weak competition, small businesses will face out of bad luck. Recently, a number of furniture industry factories, industrial parks was accelerated, with the advances in production technology and the introduction of advanced production equipment, furniture industry, mass production became a necessity. Furniture industry continued to expand production capacity, will bring a sharp drop in product prices; With the increase in labor costs, the lack of craft and furniture industries, then SMEs will leave a smaller and smaller profit margins, a large number of SMEs will gradually out of the market. Branding: Consumer furniture consumption concept is the quality by the amount of consumption to the consumer, the brand furniture consumption time is arriving. It is not simply the requirements of the furniture is functional, even more decorative aesthetic needs, Chang is more personalized needs. With the domestic economic development, people's life has undergone a fundamental change, people are bound to move the furniture needs of the health, environmental protection, brand direction. As consumer awareness of the depth of the furniture products, furniture, more consumers will establish the concept of consumer brands, more emphasis on the aesthetic and artistic furniture, and more attention to consumption of high-quality furniture and services to enjoy. As competition intensifies, many companies increasingly focused on packaging, products, competition has evolved into a brand from the competition, more and more big companies advertise through public media card. Brand image is poor, limited technical and financial strength of enterprises will be increasingly in competition at a disadvantage. Appeal to the U.S. Le Furniture, Chinese furniture enterprises must strengthen the basic management of enterprises, the strategic importance of improving the competitiveness of enterprises, improving their human resources development and management, to create a good brand of furniture, and actively respond to the upcoming competition.